Marketing Officer

Missions :
Design the marketing plan based on past actions and best practices
Collect new contacts from potential parents by setting up different marketing actions: partnerships with primary schools or companies, recruitment of Enko ambassadors, field marketing actions
Track these contacts through our CRM tool to lead them to registration
Manage and participate in media campaigns and marketing events (promotional activities, press conferences, open days, exhibitions, visits, ...)
Contribute to the creation of marketing content
Manage all school communications: newsletters, e-mails, SMS campaigns to prospective parents and registered parents
Manage the school’s Digital media to create engagement with our target
Create content for the website and make sure it is always up-to-date
Manage the Facebook page: creation and publication of relevant, original and high-quality content, interact and respond to users

Are fluent in English and French, spoken and written
Have at least a Bachelor’s degree or equivalent from a renowned university in Marketing or Sales
Have already worked in an international environment or in a relevant position
Are self-motivated, able to work independently under minimal supervision, are objective-driven
Have excellent written, verbal and presentations skills
Ideally, know about Cameroon education landscape
Exceed at building and maintaining commercial relationships
Share our excitement and understand the challenges of offering affordable international education in Africa
Are very organized and love to multitask
Master MS Office suite
Ideally, have already used a CRM tool (Salesforce, Pipedrive) and CSS (Wordpress)
Know everything about Social Media and how to get people to like your Facebook page
Master or will to learn to master Mailchimp, Wordpress, Zendesk and other digital tools